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David Penglase is Australia’s leading expert on the ethics of selling. He is a business owner, author, and one of this country’s most sought after sales and success coaches.

value our relationships in selling

Valuing Our Relationships

My affirmation of intention this week is one that we ought never need reminding of, and yet as it came up in my diary it immediately put a smile on my face. The affirmation is “I value my relationships”…

Can Clients Depend On You

Can Clients Depend On You

You may be familiar with my definition of selling as being a process of building trust relationships with the aim to create reciprocal value on a continual basis. The central component of this defenition is trust…

Selling In Tough Times Needs Better Choices

Selling In Tough Times Needs Better Choices

When the customers aren’t calling, referrals aren’t coming, or repeat business is dropping off, we have the power to choose proactivity…

Shut Up And Let Me Talk

Shut Up And Let Me Talk

It’s amazing what you can learn when you really listen, and the deeper levels of trust developed when you’re listening with the right intention…

Expanding The Buyer Paradigm

Expanding The Buyer Paradigm

Over the years I have always struggled with the concept that we all need to think outside the square. Now in principle I understand what this means, however, when I think about this practically, I can’t see how it is ever possible…