Can Clients Depend On You

When you look up the word “depend” it will tell you that it means to rely, especially for support or maintenance…..and the one that I personally like is “to place trust or confidence in”.

You may be familiar with my definition of selling as being a process of building trust relationships with the aim to create reciprocal value on a continual basis.  The central component of this defenition is trust.

My affirmation of intention for this week is that I am someone people can depend on….that means I am someone who they can place their trust and confidence in.

But what about when you let people down?  What does that say about you?

Recently I was shocked to learn that I had inadvertently emailed out to a portion of my SalesCoachCentral.com membership and all of these members’ email addresses appeared in the “To:” section of the email.

Back to Intention

Here’s the thing…..yes I stuffed up, and let some people down….but certainly not intentionally.

I immediately sent out an apology (this time correctly “blind copying” the email addresses), and the responses I received to reinforce their belief in my intention and my integrity was overwhelming.

Why tell you this?

One of the people who wrote back to me following my apology reminded me that it is in what we do after an event of unintentional mistake that demonstrates a person’s character.

As Aristotle has been quoted as saying “We are the sum of our actions….(and) our actions and our behaviours are our morals shown in conduct”.

In sales and relationships in general, there will potentially be mistakes made…..and it is what we do to mend the relationship that will speak louder about the degree too which people will continue to trust us than the mistake itself.

Let me know what you think.