Enthusiasm And Sales Success

This week’s affirmation of intention is “I am enthusiastic about life.  This week I will start with enthusiasm and purpose”.

What does it take to have true enthusiasm for something?  What happens when we are truly enthusiastic?  To what extent do you have enthusiasm for what you’re doing on a daily basis?  These are the questions I am pondering on this week.

One of my favourite quotes comes from Emmerson who said something like

“Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic and faithful, and you will accomplish your object. Nothing great was ever achieved without enthusiasm.”

Beyond Self Belief

I remember Ron Willingham, one of my long time mentors in life telling me about a conversation he once had with the late Dr. Maxwell Maltz – the author of Psychocybernetics.  Ron asked him what does it take to have true enthusiasm.  Maltz told him that you need to have two things.  The first was self belief.  A strong belief in who you are and what you stand for.  The second was a belief in the value you create for others when you do what you do.

As I write about my affirmation of intention for this week, I reflected on the last few days and realised that this affirmation is very timely for me.  It is so easy to become a little apathetic about all of the good in our personal situations.

Sure there are always concerns and things that just aren’t exactly as we would like them to be, but (and I’m certainly only speaking for myself here), I have so much to be enthusiastic about in life, it was a bit of a timely wake up call and reminder to me to remember to be enthusiastic.

Focus on the value we create for others

But it was thinking about what Max Maltz told Ron Willingham that got me charged up with enthusiasm this week……focusing on the value I create for others.

Another of my mentors is Dr. Joanna Martin and one of her key reminders for me is to have an expanded awareness and keep focused on our higher purpose.

I know that for some people reading this that having a higher purpose or a bigger intention isn’t necessarily something that ‘rocks their boat’.  What I do know though, is for those of us in sales especially, when our clients see our enthusiasm for wanting to create value for them (and not just being enthusiastic about winning the sale), this brings stronger levels of emotional and intellectual connection and builds trust.

I have so much to be enthusiastic about today, and as I reflect on my life, if I try hard enough, I could always find something to be enthusiastic about.

If you think this is all a bit ‘soft’ then I make no apologies, and simply challenge you to think about the truth behind the idea that people want to buy from people who are genuinely enthusiastic about making their clients lives and situations better.

I’m happy to take your feedback.