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March 08, 2010 | admin | Comments 0

Readers are Leaders in Sales

This week’s affirmation of intention in “I am a lifelong learner.  This week I will read, watch or listen to something to help me grow.”

I have had the honour of presenting at the Young Achievers Awards in NSW for quite a few years now, and I remember the first time the opening keynote was by the Premier of NSW at the time, who asked these amazing young HSC and 1st year Uni people “How many of you enjoy reading”….and without an exaggeration, nearly every hand was raised, and the Premier said “I knew that would be the response for this group and that’s because……Leaders are Readers”.

And that’s what I’m focusing on in my affirmation of intention for this week – being a lifelong learner.

Whether it’s reading, listening or watching, or attending, I am absolutely convinced, that the more I learn the more I earn – and not just in terms of dollars, but in terms of earning the various gifts that life can deliver to us all.

The book I’m reading at the moment is The Go-Giver by Bob Burg and John David Mann – and it’s a cracker.

Plan Your Reading List

Something that a mate of mine introduced me to some time ago was to set myself a reading list at the start of every year – and what I decided to do was to pick a minimum of 12 business/personal growth books every year.

I buy them in advance from Amazon.com and from a sales “Stay In Touch” strategy, if I find one that is easy to read, quick to read (under 2 hours) with a powerful message, I buy mulitple copies (again from Amazon.com – I save hundreds that way), and send them out to my “A” clients…..and the feedback is always extremely positive…..and I just love giving books to my clients.

So I simply google books on “topic” and pick a few topics that I’m interested in.  This year it’s all about reciprocity, habit, intention and emotion-energy engagement.

Imagine how much more you would know than your competitors if you were to invest a minimum 1 hour a week reading on a topic that was important to you and that could help you help your clients?  And I don’t just mean expanding your product knowledge – what else could you develop as part of your expertise knowledge that would be of benefit to you and your clients?

In what areas would you like to ‘grow’?

If you’re wanting to grow your knowledge, skills, confidence and success in being able to win more new, repeat and referral sales, the resource that can help you do that is of course to be found at http://www.salescoachcentral.com

Remember……Readers and Leaders!

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Filed Under: 4. Staying Motivated

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About the Author: David Penglase is Australia’s leading expert on the ethics of selling. He is a business owner, author, and one of this country’s most sought after sales and success coaches.

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