Here’s the truth as you and I know it, although not everyone is prepared to admit it.  The truth is that in sales, for whatever reasons that might cause our potential and existing clients to put a ‘freeze’ on spending, be it the economy, competition, corporate re-engineering or whatever, we have a choice of either digging in and blaming the situation, or stepping up and claiming our true value.

Digging in and blaming is the cause of lower motivation, lower activity, lower new, repeat and referral sales.

Stepping up and claiming our value in tough times and demonstrating that value to our potential and existing clients through creative ‘stay in touch’ programs and strategies may not produce immediate increases in sales, but it certainly will stop any haemorrhaging of revenue opportunities from inactivity brought about by a blame mentality.

What are you planning to do tomorrow, next week, next month to stay in touch with your clients and to show value early in your approaches to prospective clients?

One of the biggest opportunities that comes from membership to SalesCoachCentral.com  is the free-flow of new ideas, tips and strategies that you can apply to your specific sales situation to help you build the skills and confidence to win more new, repeat and referral sales.

The true upside of a downturn for many organisations is that the really skilled and motivated salespeople rise even further above the rest of the field (who have been lucky enough to be riding the success of a previously booming economy where all that was needed was to ‘take the order’).

Order takers never sell well in tough economic times.