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A New Twist On The ABC’s of Selling

A New Twist On The ABC’s of Selling

My first sales training course, back in the 1980’s was The A.B.C.’s of Selling. The ABC’s of selling stood for Always Be Closing. The mantra was something like, “close early, close often and close hard.” What a load of rubbish it all was…

Soft Sell and Accountability

Soft Sell and Accountability

One of the key problems that the ‘soft selling’ movement have created for both salesperson and buyer, is a lack of clarity around accountability…