No real surprises! The perception of sincerity had a lot to do with whether or not customers liked a salesperson, and that sarcasm and remarks perceived as insulting, can blow a sale, according to the researchers.

However, what was interesting was that the research suggests that when a remark is perceived as accurate, it doesn’t matter whether or not the salesperson is sincere.

To read the article go to Pittsburgh Post-Gazette.

My Comment:  I reckon that it just makes sense that accuracy plus sincerity will reap great rewards in most, if not all situations. Surely accuracy and sincerity is not an either or situation.